8 Cool Pet Brands We're Eyeing in 2024

The pet industry is booming, and 2024 is all about brands that are not just chic and innovative but also eco-conscious and health-focused. From stylish accessories to nutrition-packed food, these brands are turning heads and wagging tails!

Here’s a roundup of some of the coolest pet brands we’re totally obsessed with this year.

1. Approved by Fritz: Maximalism meets meow

Founded by a New York-based dog mom, Danielle, "Approved by Fritz" is a pet brand that's all about vibrant colors and sustainability. This brand was born from Danielle's love for design, dogs, and eco-friendly practices, making it a triple treat for pet lovers. Their product range, including collars, harnesses, and beds, stands out for its colorful, sustainable ethos. Each item tells a story, celebrates the bond between pets and their owners, and contributes to a brighter, more sustainable future​​.

Why Approved by Fritz is a must-have for pet owners

• Colorful and Sustainable Products: Approved by Fritz is synonymous with color and sustainability. Each product, from collars and leashes to dog beds and poop bag carriers, is designed with a colorful, sustainable ethos. These aren't just pet essentials; they're lifestyle statements that brighten up both the pet's and the owner's day.

• High-Quality and Durable: The brand's commitment to quality is evident in its products. The Fritz Walk Set, for example, is waterproof, durable, and adjustable, making it perfect for all weather conditions. The materials are well-made, easy to clean, and offer a combination of durability and style​​.

• A Brand with a Heart: At the core of Approved by Fritz is Fritz, a lovable rescue pup. Danielle's inspiration comes from the resilience and joy that dogs bring, and the brand reflects the vibrant spirit of New York City. The brand also gives back, working specifically with minority-owned businesses and supporting various causes.

• Customer Satisfaction: Customers rave about the unique color combinations and the versatility of the products. The brand has received glowing reviews for its ability to cater to different styles and preferences while maintaining high standards of quality. Users love the fact that the products are not just functional but also add a touch of style to their everyday pet essentials.

A blend of style, sustainability, and functionality

Approved by Fritz has successfully carved out a niche in the pet essentials market by combining style, sustainability, and functionality. The brand's range of products is perfect for pet owners looking to add a dash of color and style to their pet care routine while adhering to sustainable practices. With its focus on quality, design, and sustainability, Approved by Fritz is setting new standards in the pet essentials industry.

2. Badlands Ranch: Nutritious food for a healthy pooch

In 2024, Badlands Ranch, founded by actress and animal activist Katherine Heigl, stands out in the pet food industry with its line of natural dog food, treats, and health supplements. Named after Heigl's ranch in Utah, which serves as a home for animals in need, Badlands Ranch is dedicated to providing exceptional nutrition to support the lives of pets worldwide.

Why Badlands Ranch is a top choice for dog owners

• High-Quality Ingredients: Badlands Ranch's Superfood Complete dog food is crafted using a selection of high-quality ingredients including meat, organ meat, salmon, and a variety of fruits and vegetables that are safe for dogs. The air-drying process used in their food preparation preserves the ingredients while providing the convenience of kibble​​​​.

• Nutrient-Dense Formulas: Their recipes are packed with superfood ingredients such as flaxseed, chia seeds, and Lion’s Mane mushroom, offering a wealth of health benefits including support for bone and joint health, coat condition, and cognitive function. These ingredients are carefully chosen to ensure a balanced diet for dogs​​​​.

• Commitment to Animal Welfare: Badlands Ranch not only focuses on high-quality food but also on ethical standards. They work with suppliers committed to the humane treatment of animals and contribute to animal rescue efforts. A portion of their profits supports the Jason Debus Heigl Foundation, which advocates for animal welfare​​​​.

• Customizable Feeding Plans: Badlands Ranch provides detailed feeding guidelines based on a dog's weight, ensuring that each pet gets the right amount of nutrition. The food is designed to be easy to serve, with no preparation steps required, and can be ground up for dogs with chewing difficulties

Badlands is bada$$

Badlands Ranch stands out for its high-quality, nutrient-rich dog food that prioritizes both pet health and animal welfare. With a wide range of benefits provided by its carefully selected ingredients and a strong commitment to ethical practices, Badlands Ranch is more than just a dog food brand – it's a part of a larger mission to improve the lives of pets and animals worldwide.

3. Spark Paws: Mix-n-match with your pup

Spark Paws steps into 2024 with its vibrant collection of pet and people apparel. They have carved out a niche for themselves in the pet fashion industry by combining style, comfort, and matching fits. Whether it's chic hoodies, oversized wearable blankets, or trendy collars, Spark Paws has something for every pet personality.

Why Spark Paws is gaining popularity among pet owners

• Variety of Fashionable Pet Products: Spark Paws boasts an impressive collection of pet apparel and accessories. From water-resistant dog boots, stylish teddy sherpa dog jackets, and heart-themed dog pajamas, to various velvet dog hoodies, they offer a diverse range of products that cater to different styles and needs​​​​.

• Matching Dog and Owner Sets: One of the unique offerings of Spark Paws is their matching dog and owner sets, allowing pet owners to coordinate their outfits with their dogs. This creates a fun and adorable way for owners to bond with their pets and make a fashion statement​​.

• High-Quality Materials and Fit: Quality is a top priority for Spark Paws. They use superior materials and custom-made fabrics that are specifically designed for dogs. They have also measured thousands of dogs to create an extensive database of dimensions, ensuring that their apparel fits every dog perfectly​​.

• Affordability and Accessibility: Despite the high quality of their products, Spark Paws remains committed to keeping prices accessible. They offer fashionable and functional pet essentials that don't break the bank, making quality pet fashion available to a wider audience.

Diverse collection for every dog's needs

Spark Paws is redefining pet fashion with its blend of style, functionality, and affordability. Their commitment to quality, coupled with a keen eye for trendy designs, makes them a go-to brand for pet owners who want their furry friends to look and feel great. Whether you're in the market for chic pet apparel or practical walking gear, Spark Paws has something to offer for every style-conscious dog and their owner.

4. Native Pet: Health-focused wellness supplements

Native Pet, founded in 2017, stands out as a trusted provider of all-natural, high-quality supplements for dogs and cats. The brand has carved a niche in the pet wellness industry, focusing on creating organic ingredient supplements with fewer ingredients and no fillers. If these were human products, we wouldn't be shocked to see them featured in GOOP.

Why Native Pet stands out in the pet wellness market

• Focused on High-Quality, Natural Ingredients: Native Pet prides itself on using simple, all-natural ingredients. Their products are formulated with no more than five inactive ingredients, ensuring that pets receive supplements that are both effective and easily digestible​​​​.

• Variety of Health-Boosting Products: The brand offers a range of supplements to address various health concerns. Products include air-dried chews for allergies, calming chews, joint relief chews, bladder support chews, omega oil for skin and coat health, probiotics for digestive health, and meal enhancers like beef broth​​​​​​.

• Commitment to Pet Health and Industry Change: Native Pet was born out of necessity when the founders couldn’t find trusted pet supplements. They stand against substandard products and are dedicated to changing the industry by developing their own proprietary formulas and formats​​.

• Expert Backing and Research: Native Pet collaborates with one of the few Board-Certified Vet Nutritionists in the USA, ensuring that their products are scientifically backed and beneficial for pet health.

Making pet wellness trendy

Native Pet is revolutionizing the pet supplement industry with its focus on natural, high-quality ingredients and expert-backed formulations. Their range of products caters to various health needs, offering pet owners reliable and effective options for enhancing their pets' well-being. If you're looking for natural, scientifically formulated supplements for your furry friend, Native Pet is a brand worth exploring.

5. Shichic: Accessories for the fashion-forward feline

Shichic is the go-to brand for cat owners who appreciate modern design and high-quality materials. Their motto is "catify your home" (love!) and offers a variety of cat accessories, including sleek feeding bowls, stylish scoops, and elegant pet furniture. Their products are designed to blend seamlessly with contemporary home decor, making them a favorite among design-conscious pet owners.

Why Shichic shines in the pet industry

• Innovative Cat-Centered Products: Shichic is dedicated to improving the lives of cats and their owners. They offer a range of high-quality, stylish cat furniture, including innovative litter box enclosures that blend seamlessly into home décor. Their approach is to create a warm and inviting space for cats to lounge, play, and sleep​​​​.

• Eco-Friendly Cat Consumables: In addition to furniture, Shichic provides eco-friendly cat consumables. Their cat litter is made from sustainable materials, and they offer durable litter scoops designed to last as long as your cat. These products are carefully selected to be both beneficial for cats and environmentally friendly​​​​.

• Focus on Design and Aesthetics: Shichic understands the importance of aesthetics in pet products. Their litter box enclosures and cat beds are designed to be functional and aesthetically pleasing, fitting seamlessly into various home styles. This focus on design sets them apart in the pet product market​​​​.

Don't let your home go to the dogs

Shichic is revolutionizing the way cat owners think about pet products. By combining chic design with sustainability, they offer a unique range of products that cater to the well-being of cats and the aesthetic preferences of their owners. If you're looking to elevate your cat's living experience with stylish and eco-friendly products, Shichic is a brand worth exploring.

6. Happy & Polly: Daydream-worthy cat stuff

Happy & Polly is where imagination meets cat care. Known for its quirky, personality-filled cat products, the brand offers everything from solar system-themed cat trees to ramen noodle cup cat beds. If you can dream it, Happy & Polly has probably created it. These items are definitely conversation starters.

Why Happy & Polly is a favorite among pet owners

• Wide Range of Pet Products: Happy & Polly boasts an extensive selection of pet supplies, including cat trees, bowls, toys, carriers, and custom gift products. Their focus on both functionality and design makes their products appealing to pet owners looking for stylish yet practical solutions for their furry friends​​.

• Innovative and Stylish Cat Trees: A standout product category is their cat trees, which are not only functional for keeping cats engaged and active but also serve as attractive additions to home interiors. Their cat trees, like the Moonlight Cat Tree, feature night sky themes with hammocks and seats, designed to catch a cat’s attention and provide a comfortable lounging experience​​.

• Artistic Pet Bowls: Happy & Polly's pet bowls are known for their artistic and elegant design. For example, the Teeth Party bowl is designed to provide a better eating posture for pets and comes in different styles to cater to various breeds and sizes. These bowls are made from high-quality food-grade ABS, ensuring safety and durability​​.

• Unique Products for Pet Lovers: In addition to pet-centric products, Happy & Polly offers unique gifts for pet lovers, such as printed mugs and metal pins. This reflects their understanding of the special bond between pets and their owners​.

Get pet people talking

Happy & Polly is a brand that truly understands the needs and preferences of pets and their owners. With their innovative, stylish, and high-quality products, they have created a niche in the pet market. Whether you’re looking for a functional cat tree, an elegant pet bowl, or a unique gift for a pet lover, Happy & Polly has something to offer that will bring joy and comfort to both pets and their caregivers.

7. Sundae School: Cozy and cool pet apparel

Sundae School brings a fresh and fun approach to pet apparel. Their collection includes rich fleeces, stylish jackets, and other apparel items that are as fashionable as they are functional. And - plot twist- they're all designed to match with human-sized fits, too. Popular on Tiktok and Instagram, they're known for their quirky designs and comfortable finds. Sundae School's apparel is perfect for pets (and their people) who like to make a statement.

PS - give their product descriptions a read for some major giggles.

Why Sundae School stands out

• Diverse and Edgy Collections: Sundae School's collections, including their Summer '23 and Spring '23 lines, feature a variety of streetwear items such as tees, shirts, hoodies, crewnecks, fleeces, and outerwear. Each piece is unique, often featuring bold designs and statements that reflect the brand's unconventional roots. Plus, they come in pet sizes!

• Commitment to Diversity and Equity: As a brand that values inclusivity, Sundae School works with minority-owned businesses and donates 1% of their sales to support diversity and equity. Their team comprises immigrants, LGBTQIA+ members, and people of color, ensuring a wide range of perspectives and creativity in their designs​​.

• Creative and High-Quality Products: With items like the "Puff Ddul Logo T-Shirt" and the "Smoking Tiger Long Sleeve Shirt," Sundae School blends high-quality materials with creative designs. Their products are not just clothing; they're conversation starters and representations of a counterculture movement.

• Community Engagement: Sundae School isn't just about selling products; it's about building a community. They invite their customers to join their Discord channel, interact on Instagram, and embrace the brand's values, creating a sense of belonging among its patrons.

Unique position in the streetwear market

Sundae School's approach to streetwear is unique in its integration of craft cann@bi$ culture. This not only sets them apart in the fashion world but also in the wider cultural conversation about cann@bi$ and its role in society. Their designs are more than just apparel; they're part of a larger movement to challenge norms and embrace new perspectives.

8. The Pets Table: Gourmet grub for your soulful sidekick

2024 introduces an exciting entrant into the pet food world - The Pets Table, a brand under the renowned HelloFresh umbrella. This brand is redefining pet food with its range of nutritious, human-grade meals for dogs, developed in collaboration with veterinarians and aligning with the AAFCO's Dog Food Nutrient Profile for all life stages.

Why we're fans of The Pet's Table:

• Personalized Meal Plans: Understanding that every dog is unique, The Pets Table offers personalized plans based on a quick, detailed quiz about your dog's breed, age, weight, activity level, and more. This ensures that your dog's meals are precisely tailored to their nutritional requirements.

• Diverse Menu Options: The Pets Table offers an exciting array of gourmet recipes, including Chicken Casserole with Green Beans, Beef Stew with Carrots, and Turkey Casserole with Broccoli. These meals are crafted to offer a balanced diet and cater to even the pickiest eaters​​​​​​.

• Convenient and High-Quality Ingredients: Made in the USA with the finest ingredients, their meals are available in four different plans: Fresh, Air-Dried, Mixed, and Half of Fresh. Each plan offers a unique way to incorporate high-quality, nutrient-rich food into your pet's diet.

• Health and Longevity Focus: The Pets Table prioritizes your pet's health and longevity. Their recipes are minimally processed and cooked at lower temperatures to preserve proteins, vitamins, and antioxidants, providing a nutrient profile superior to regular kibble​​.

• Positive Reviews and Happy Pets: Customers rave about improvements in their pets' health, energy levels, and overall enthusiasm for meals. The brand has garnered glowing reviews for its quality, service, and product variety

Bringing HelloFresh expertise to pet food

Leveraging HelloFresh’s expertise in direct-to-consumer meal delivery, The Pets Table benefits from high-quality supplier networks, efficient logistics, and competitive pricing. This venture represents HelloFresh's mission to change the way "everyone" eats, extending their innovative approach to our beloved pets.

Redefining cool

In 2024, the pet industry is not just about meeting basic needs; it's about style, health, sustainability, and innovation. These brands represent the forefront of this exciting shift.

Whether you're looking for the most nutritious food for your soulful sidekick or the trendiest accessories to turn heads at the dog park, there's something for every pet and pet owner in this list. Keep your eyes peeled for these cool pet brands!

Lizz Caputo is the Manager of Content Strategy at Figo, animal enthusiast, and owner of a rescued senior American Bully. Her hobbies include checking out new restaurants in her area, boxing, and petting dogs of all shapes and sizes.