Pet Insurance policies are underwritten by Independence American Insurance Company.
Pet Insurance policies are underwritten by Independence American Insurance Company.
The Generational Evolution of Pet Parenthood
Discover the surprising trends shaping the future of pet care in our exclusive report. From Boomers who pamper their pets with traditional love to Gen Z's hands-on approach, the world of pet parenting evolves with each new generation. But how does this impact the dogs and cats we share our lives with?
Figo dives into generational pet parenting philosophies with research conducted by Morning Consult. This eye-opening survey uncovers the shifting dynamics of pet care, lifestyle choices, and the profound bond between humans and their soulful sidekicks.
This is just the appetizer. The full course awaits in our comprehensive report, packed with juicy details and actionable insights.
Furry Frequent Fliers
Pet-friendly travel is rising, with 58% of pet moms and dads including their copilots on trips. Younger pet parents are particularly determined not to leave their buddies behind.
Home is Where the Paws Are
Deciding on a den isn't just about the number of bedrooms anymore. For 60% of pet parents, their pet is a key factor when hunting for a home.
Gotcha Day
Gen Zer’s celebrate their pet's birthdays with gusto—75% of them, to be exact—compared to 59% from other generations. Cake, anyone?
Eco-Eats and Treats
Sustainability isn't just a buzzword for Gen Z pet parents; a third of them are whipping up home-cooked meals or snacks, mindful of the paw print they leave on the planet.
