Tips for pet groomers on keeping clients happy

One of the most crucial aspects of running a successful dog grooming business is customer satisfaction. Happy customers will lead to referrals and positive reviews, which may help expand your business into a more profitable venture. The key is building great relationships with clients and providing top-notch customer service.

If you’re wondering how to keep a steady stream of new customers as well as returning patrons, follow these pet groomer tips for client happiness.

The importance of groomer customer service

Although pet groomers must have a love for animals, they should also be able to connect with their owners. Spend time building relationships with pet grooming clients, and teach them techniques they can use to take care of their furry friends between visits to the salon. This will help you earn their trust as well as their continuing business.

It’s imperative to make clients feel valued and appreciated each time they visit your salon. Exceeding customers’ expectations at every turn and going above and beyond with your services will ensure repeat business and referrals.

How to get more pet grooming clients

Without a doubt, building great relationships paves the way for fostering a long-term client base. Read on for several additional ways to establish rapport with current and future clients.

1. Develop a customer referral program.

The key to having a referral program that generates plenty of new foot traffic is to offer rewards that are meaningful to existing patrons. When you provide incentives such as lower prices or free services and products, more customers will want to engage in the program, improving outreach.

Decide whether to give a reward for each referral or after a client sends multiple new customers to your salon. Consider offering these rewards:

  • Complimentary haircut
  • Gift certificate to a retailer with which you have an affiliate relationship
  • Complimentary pet bath
  • Free ear cleaning or nail trim

2. Take part in community events to advertise your services.

Participating in community and charitable events such as marathons, fairs and other local gatherings is a great way to advertise a pet grooming business. Be sure to bring plenty of freebies and informational marketing materials to hand out to locals.

3. Network with other pet businesses in the area.

Build partnerships with related small businesses, such as local pet shops, dog walkers, veterinarians and kennels. Establish mutually beneficial arrangements to display brochures and refer clients to one another. Building connections with these businesses will give easy access to customer bases that will most likely require your services.

Owning a pet grooming business is fun, exciting and personally rewarding. Remember that keeping clients happy by providing exceptional customer service is essential to building a viable and profitable company. The above tips are a great way to grow your business on both a personal and local level. They’ll help increase client satisfaction and improve the bottom line.

Editor’s Note: If you’re new to an area or have recently adopted a pet, choosing the right groomer can seem daunting. Here are some tips to help you choose the right groomer for your pet.


Figo is committed to helping pets and their families enjoy their lives together by fusing innovative technology—the first-of-its-kind Figo Pet Cloud—and the industry’s most comprehensive pet insurance plans.

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