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Best Trending Pet Brands of the Year: Our Top Picks

By: Lizz Caputo

Every year, new pet brands emerge that capture the market for fresh, trendy pet finds. Dive into Figo's top picks for pet brands that combine style with substance. We're exploring new names and old faves.

Small dog on woman's lap in sweater

Pets are more than just animals—they're our little style "mew"ses. That means we're always on the prowl for products that help us care for our copilots. Fortunately, there are brands out there that not only understand the unique needs of our pets but also our desire for mission-driven designs that stand out from the pack.

From ultra-modern furniture to adorable apparel, here are five trendy pet brands that are elevating pet care to new heights of funky functionality.

DedCool: Redefining the fragrance frontier for pet parents

dog sitting in bath with pet shampoo

DedCool takes smelling good to a whole new level. They're not just about making your pets smell divine with their extended range of scented products; they're about crafting a signature aura for every aspect of your life.

DedCool is paving the way for a fragrance revolution, ensuring that every product, whether it's your laundry detergent or car freshener, carries a scent that's uniquely yours.

  • Eco-Chic: From vegan and cruelty-free ingredients to carbon-neutral and biodegradable formulas, DedCool is as green as it is glam.

  • Scent with Intent: Their water-free, highly concentrated fragrances are loaded with mood-boosting and anti-inflammatory properties.

  • Sustainability: Through in-house manufacturing, sustainable packaging, and charitable initiatives like 1% For The Planet, DedCool is shaping a future where fragrance and eco-consciousness go hand in hand.

Oh Norman – The new name in canine cool

Oh norman dog bowls and placemat

Oh Norman is the heartfelt creation of Kaley Cuoco, inspired by a dog with a legacy of love. They craft eco-friendly, ethically sourced products, from apparel to toys to supplements, to support a good cause—part of every purchase goes to dog rescue efforts. It's about celebrating every dog, every day, and ensuring they're equipped for life's greatest moments.

  • Conscious Crafting: Each product is an epitome of care for the planet and love for dogs, all inspired by Norman's story.

  • Pay It Forward: Oh Norman shows that every purchase is not just a transaction but a part of a larger movement for canine welfare, a cause that founder Cuoco is genuinely passionate about.

  • Durable Digs: Pet parenting comes with its fair share of messes. That's why all Oh Norman products are durable and easy to clean. Our laundry machine says 'thanks'!

Little Beast – Funky finds for furry friends

Little beast products

Little Beast specializes in pet apparel that's as cute as it is cozy. Think sweaters with personality and charm that's off the charts. Each item from Little Beast is a conversation starter, from floral prints to playful motifs. Their garments are a testament to personality-packed style that brightens up any pet's wardrobe and brings smiles to pet parents' faces.

  • Unique Prints: They're renowned for their whimsical prints that are sure to turn heads at the dog park.

  • Inclusive Sizing: Little Beast offers sizes for pets big and small, ensuring every breed gets to join in on the fun.

  • Community Focus: They often collaborate with pet influencers, lovers, and style icons, creating a sense of community and shared passion.

Tuft + Paw: Modern mews for the style-savvy cat

cat surrounded by modern cat beds in living room

Tuft + Paw remains unchallenged in their niche of contemporary cat furniture that doubles as chic home decor. They're a testament to the fact that cat products can be stunningly designed while fully functional, giving your feline the best seat (or bed) in the house. When it comes to spoiling cats, Tuft + Paw takes the cake.

  • Modern Furniture: With designs that challenge the mundane, they provide cat furniture that you'll love as much as your cat does.

  • Quality Craftsmanship: Durability meets design—Tuft + Paw's pieces are built to last and withstand even the most enthusiastic play.

  • Aesthetic Appeal: These pieces are not just cat furniture; they're modern home furnishings with a purpose.

Spot and Tango

bowl of dog food with packaging next to it

Spot & Tango brings a tailored dining experience to your dog’s bowl. It's not just pet food; it’s a culinary adventure for your pup, designed around their health needs and taste buds. Human-grade ingredients, customizable meal plans, and sustainable practices set them apart. With Spot & Tango, feeding your dog becomes an act of love and science, proving that nutrition can be both sophisticated and delicious.

  • Customized Nutrition: Offering personalized meal plans tailored to your dog's unique dietary needs.

  • High-Quality Ingredients: Using only human-grade components to ensure the highest quality in pet nutrition.

  • Science-Backed: Developed with vet nutritionists to support health and wellbeing for dogs of all ages and sizes.

Talk of the town (or dog park)

These brands represent the pinnacle of pet-centric innovation and style, standing as vibrant testaments to the love we have for our pets. With sustainability and uniqueness at their core, they're changing the game and setting new trends for pet lifestyle brands.

So go ahead, indulge in some retail therapy for your pet and marvel over your trend-setting sidekick.

Lizz Caputo is the Manager of Content Strategy at Figo, animal enthusiast, and owner of a rescued senior American Bully. Her hobbies include checking out new restaurants in her area, boxing, and petting dogs of all shapes and sizes.

Figo writer Lizz Caputo


Lizz Caputo

Manager of Content Strategy at Figo

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