Today's pet parents face an unprecedented financial climate. With every aspect of pet care, from veterinary services to daily necessities, witnessing a sharp increase in prices, the joy of pet parenthood is becoming entwined with new anxieties. This surge is not merely inflationary but is also driven by advancements in veterinary medicine, heightened expectations of pet care, and a cultural shift towards viewing pets unequivocally as family members.

With shelters overflowing and pet abandonment at an all-time high, many dog and cat lovers find themselves at a crossroads: adoring their pets, but less and less able to afford them. Let's dive deeper into the reasons behind these rising costs, explore protection mechanisms like pet insurance and community support, and consider societal measures to mitigate this trend.

Let's get real: Pets are expensive

For many pet parents, the joy of companionship comes with its share of financial hurdles. From routine vet visits and emergency health scares to the daily costs of food and grooming, the price tag of unconditional love is on the rise.

Stories abound within our community, like that of Steve, a dog dad and Figo family member who faced hefty vet bills in an attempt to solve the mystery behind his pup Timber's health issues.

Facing a pet's illness that diminishes their quality of life leaves no room for hesitation in seeking diagnosis and treatment. Yet, the financial aftermath can be overwhelming, forcing pet parents to make heart-wrenching decisions amidst the strain of high costs.

Why are pet costs skyrocketing?

The journey into the escalating pet care costs begins with a closer look at the driving forces behind this trend. From cutting-edge medical treatments to the premiumization of pet products, several factors contribute to the financial strain felt by pet parents today.

• Advanced vet care: As pet medical care becomes more sophisticated, including cancer treatments and complex surgeries, costs naturally rise. Such advancements, while saving lives, require expensive equipment and specialized training.

• Premiumization of pet products: There's a growing market for premium pet products, from organic foods to luxury pet beds, reflecting a societal shift towards higher-quality, but costlier, pet care options.

• Regulatory increases: Stricter regulations around pet care facilities and products lead to increased compliance costs, which are passed down to pet owners.

Mental health and pet parenthood

Our connection with pets transcends the simple pet-owner dynamic; it’s deeply rooted in love, care, and mutual well-being. Pets are not just animals we live with; they're family members who share our joys, sorrows, and life's ups and downs.

Sadly, the strain of financial burdens can cast a long shadow over this bond. The stress of wanting the best for our soulful sidekicks, against the backdrop of escalating costs, can take a toll on our mental health, leading to anxiety and stress that mirror the worries of broader life challenges.

Protect yourself against rising costs

As pet parents grapple with these rising costs, finding ways to protect themselves financially may become critical. There are a few options that can help offer a lifeline and assist pet parents as they manage the financial challenges of getting the right care for their dogs and cats.

• Pet Insurance: Pet insurance can help alleviate the burden of unexpected medical expenses. Figo offers comprehensive plans and add-ons that can help cover eligible vet bills from emergency surgeries to routine check-ups. But we'll be real with you. Even if you don't choose Figo as your insurance provider, we encourage all pet parents to explore pet insurance. No one deserves the stress of choosing between their savings and beloved companions.

• Care Credit: Services like Care Credit can offer short-term financing options for vet expenses, allowing pet parents to manage costs through structured payment plans. In essence, it can help break up large vet bills into smaller, more manageable monthly payments.

• Crowdfunding: Platforms like GoFundMe have become a go-to for pet parents facing steep medical bills, highlighting the power of community in navigating financial strain. These crowdfunding efforts can help provide financial relief but also reinforce the communal bonds we form through a shared love for pets.

Here's the deal with pet insurance

In the not-so-distant past, pet insurance was hardly a consideration. Treatments for pets were fewer, information less available, and our approach to pet parenting was starkly different. It was not uncommon for pets to have shorter lifespans due to now-treatable conditions, simply due to the limitations of the time.

Fast forward to the present, pet insurance has become a beacon of hope for many. As the cost of pet care climbs and our bonds with our pets strengthen, the increased awareness and available treatment options make insurance more relevant than ever.

CareCredit reports that over half of pet owners have found the costs of pet care higher than they anticipated. Having pet insurance to help absorb the shock of unexpected medical bills means better care for pets and relief for pet parents.

Moreover, the value of financial security can extend beyond dollars and cents—it can be a pillar of support for our mental well-being, safeguarding us against the stress and anxiety that may be associated with sudden expenses and potential debt.

Tips for financial wellness

Beyond the safeguard of insurance, pet parents can take proactive measures to enhance their financial wellness while ensuring their pets receive the care they need. Understanding and planning for pet-related expenses, exploring cost-effective care options, and prioritizing preventive care can be key strategies for managing the financial aspects of pet parenting.

• Preventive care is key: Preventive care can be fundamental in minimizing future health complications and associated costs. Regular check-ups, vaccinations, dental care, and parasite prevention can maintain your pet's health plus help prevent more serious, costly medical issues later. Additionally, many pet insurance plans offer coverage for preventive care, recognizing its role in helping reduce the likelihood of expensive treatments in the future.

• Budgets are your buddy: Creating a detailed budget for your pet's needs can help with managing expenses without compromising care. This may include regular costs like food, grooming, and routine vet visits, or setting aside a contingency fund for unexpected health issues. Tools and apps designed for budgeting can help track these expenses, ensuring you're prepared for both the expected and the unforeseen.

• Do the math: Researching the average cost of pet care in your area can help give you a realistic estimate of what you might spend annually. From there, setting aside a monthly amount for pet care can help spread out the costs. Consider creating a separate savings account for pet expenses to avoid dipping into personal savings during a pet health emergency. Assuming your pet has a 15-year lifespan, Synchrony estimates that pet parenthood could cost anywhere from $19,893 to $55,132 in total. Those numbers are no joke!

• Assess the options: Look for community clinics and animal welfare organizations that may offer lower-cost services, such as vaccinations, microchipping, and

  spay/neuter programs. These resources can significantly help reduce the cost of essential care. Additionally, some vet practices may offer wellness plans that spread the cost of preventive care over 12 months, to help make budgeting easier.

• Lean on your community: Many communities host vaccination drives, spay/neuter programs, and even temporary financial aid for pet owners in need. Engaging with local pet groups on social media or consulting with your vet can help provide leads on upcoming events or organizations dedicated to helping pet parents manage care costs effectively.

• Knowledge is power: Understanding your pet's breed-specific health risks, the basics of pet nutrition, and first aid can help you make informed decisions that prioritize your pet's health without unnecessary expenditure. Online resources, pet care workshops, and advice from your vet can all be valuable sources of information.

Seeking help

It can be crucial to recognize when to seek help, not just for our pets but for ourselves, too. Professional advice from veterinarians can help guide us toward cost-effective care decisions, while mental health support can help us navigate the emotional challenges of pet parenting. By understanding the dual path of caring for our pets and our well-being, we can open the door to a more balanced, fulfilling relationship with our curious copilots.

If you can't afford your pet, we encourage you to seek out a local pet food clinic with this tool, which can help provide immediate assistance. The Humane Society of the United States also outlines resources that can help with low-cost vet services, housing issues, fundraising, and more here. There's no shame in asking for aid, especially when pets are involved.

Below are additional organizations offering financial aid and support for those in need, covering services like cancer treatment, disability assistance, and aid for pet parents facing financial hardship or homelessness:

• Banfield Foundation: Operates nationally, providing veterinary assistance, education, and resources across the United States.

• Bow Wow Buddies: Headquarters in Portland, Oregon, USA; offers financial assistance for veterinary care.

• Canine Cancer Awareness: Focused on raising awareness about canine cancer, educating pet parents about prevention and early detection, and supporting research for better treatment options.

• Frankie’s Friends: Provides funding for special and emergency medical care for pets with promising prognoses, helping families afford critical treatments.

• Handicapped Pet Foundation: Focuses on supporting disabled pets by providing mobility aids, medical treatment, and resources to improve their quality of life.

• Help-a-Pet: Offers financial assistance to those struggling to afford veterinary care, ensuring that pets receive necessary medical attention.

• Joshua Louis Animal Cancer Foundation: Provides grants specifically for pets undergoing cancer treatment under the care of a board-certified veterinary oncologist.

• Land of Pure Gold Foundation: Offers cancer treatment grants for working dogs, such as assistance, search and rescue, and animal-assisted therapy dogs, to ensure they receive necessary medical care.

• Magic Bullet Fund: A cancer-specific organization that provides financial assistance for the treatment of cancer in pets, helping pet moms and dads afford necessary medical care.

• The Mosby Foundation: Offers financial assistance for emergency medical treatment to pets in need, particularly pet parents who are facing financial hardship.

• The Onyx & Breezy Foundation: Provides financial assistance for medical treatment and other essential needs of pets, particularly those rescued from abusive situations or facing serious medical conditions.

• The Pet Fund: Offers financial assistance to pet owners for veterinary care, including medical treatment, surgeries, and medications.

• Pets of the Homeless: Assists unhoused individuals and their pets by offering pet food and veterinary care to ensure the well-being of both people and their animals.

• RedRover Relief: Offers financial assistance, resources, and support to pet parents facing domestic violence, natural disasters, or other crises, ensuring the safety and well-being of both pets and their people.

• Shakespeare Animal Fund: Provides financial assistance to people who cannot afford veterinary care, ensuring that pets receive necessary medical treatment and support.

Can society do more?

The conversation around pet care costs doesn't end with individual action. There's a broader societal dimension to consider, encompassing community clinics, educational initiatives, and legislative advocacy.

This part of the discussion shines a light on the ways society at large can rally to make pet care more accessible and affordable, underscoring the importance of collective effort in fostering a more accessible, pet-inclusive world.

• Community assistance: Expanding access to low-cost veterinary clinics and welfare programs can significantly help reduce the financial burden on pet parents. By offering subsidized rates for basic care and spay/neuter services, these programs help ensure that all pets, regardless of their owners' financial status, receive necessary medical attention.

• Studying to save: Increasing awareness about pet care costs and financial planning can prepare prospective pet parents for the responsibilities ahead. Educational programs that promote preventive care, financial preparedness, and informed decision-making can help mitigate future costs.

• Call your reps: Advocacy for pet-friendly policies, such as tax deductions for pet care expenses or subsidies for pet insurance, can play a crucial role in easing the financial strain on pet parents. Shelters are also sorely lacking in funds and burdening individuals to support with donations only compounds the homeless animal crisis. Push for pet-friendly legislation when possible.

• No gatekeeping: The pressure to provide our pets with only the most expensive food, toys, and care products can create an unrealistic standard, marginalizing those who may not have the financial means. Embracing diversity in pet care practices can allow us to celebrate the many ways to be a great pet parent, underscoring that the essence of care lies in the love and security we provide, not in the price tag of the products we buy.

The rising costs of pet care are an undeniable challenge, casting ripples across the mental health landscape of pet parents. In acknowledging this intersection, we find pathways to help support—through financial planning, pet insurance, and professional advice—that can safeguard the well-being of both pets and their parents.

Moving forward, society must step up its game to help those who struggle. It's everyone's responsibility to build a world where support and empathy are standard, ensuring that both our pets and the individuals who care for them can thrive in health and happiness. Let's get serious about making real changes for the betterment of all.

Lizz Caputo is the Manager of Content Strategy at Figo, animal enthusiast, and owner of a rescued senior American Bully. Her hobbies include checking out new restaurants in her area, boxing, and petting dogs of all shapes and sizes.