Exciting news! Figo was named 2021 Pet Insurance of the Year by the Pet Innovation Awards. You may be familiar with some of the other awesome Pet Innovation Award winners over the years like BarkBox, Chewy, Wag, Purina, and Kong.
The pet industry has been growing at an unprecedented rate. The Pet Innovation Awards aims to recognize companies that stand out in this densely crowded market through excellence and invention.
This year, the organization identified some interesting trends in the industry. Pet owners started spending more money on their pets during the pandemic, and those numbers have yet to drop off. Natural pet foods, products, and treats have hit an all-time high in popularity as pet parents are beginning to value a "health comes first" approach and strive for overall wellbeing for their pets.
Within the pet insurance industry, we've absolutely observed these trends as well. It's part of the reason we now offer a robust Wellness Powerup on all-new Figo plans. Proactive pet parents stay ahead of the game and recognize the importance of preventative care for their pets. When you ensure your dog or cat gets routine exams, dental care, etc. you're saving time and money, preventing any issues from snowballing in the future.
We are so honored to have been recognized for our innovation within this highly competitive industry. By focusing on tech and putting pet parents first, Figo hopes to innovate for years to come.
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Lizz Caputo is a Content Strategist at Figo, animal enthusiast, and owner of a rescued senior American Bully. Her hobbies include checking out new restaurants in her area, boxing, and petting dogs of all shapes and sizes.