In 2024, IKEA introduces UTSÅDD, a vibrant collection crafted with love for the pets we share our lives with. Developed alongside veterinarians and pet product experts—and even tested by a discerning panel of cats and dogs—UTSÅDD is designed to add joy and convenience to daily pet routines. Covering the essentials, the collection promises to integrate effortlessly into the modern pet-friendly home.

Focusing on functionality as much as on style, these products are not just pet-friendly but also homeowner-friendly, marrying durability with IKEA's signature design ethos. From ceramic food bowls that stay put to machine-washable beds that blend into your decor, UTSÅDD aims to simplify pet care without compromising aesthetics.

Pet-inclusive home design goes mainstream

IKEA's UTSÅDD collection lands at a time when our living spaces are becoming increasingly pet-centric. This shift reflects a broader trend where pets are rightfully being considered in home design plans, akin to any human member of the household.

UTSÅDD's thoughtful array of products—crafted for eating, sleeping, playing, and hiding—illustrates IKEA's commitment to enhancing our shared environments with pets.

By prioritizing both function and form, IKEA acknowledges that pet-friendly doesn't mean sacrificing style.As a brand that caters first and foremost to people, IKEA sets a precedent for non-pet-specific brands to embrace and promote the evolving dynamics of pet parenthood.

UTSÅDD's coolest features

Highlighting some specific standout products from the UTSÅDD collection, we see innovation and style at every turn. For dining, there are heavy ceramic bowls designed to stay put, paired with a double-sided anti-slip placemat for cleaner meal times.

Comfort is king with their selection of beds and blankets, offering a cozy retreat that effortlessly fits into any home décor.

The playtime range, featuring plush toys in dog-friendly colors like blue and yellow and stimulating snuffle mats, promises endless fun. Our discerning felines aren't forgotten, with stylish scratching posts and play tunnels that sharpen both claws and hunting instincts.

Lastly, the collection's modern tent and rattan house provide trendy hiding spots that blend seamlessly into living spaces, proving that pet products can be both functional and fashionable.

IKEA's UTSÅDD collection places a strong emphasis on safety, a cornerstone in its development. Rigorous safety protocols, informed by research and expert input, ensure each product—from chew toys to cozy beds—passes strict safety tests.

This dedication extends to the inclusion of clear, user-friendly safety labels on all UTSÅDD items, guiding pet owners on safe usage and maintenance.

In a time when dubiously-tested pet goods are but an Amazon click away (thanks to an unregulated industry), pet parents can appreciate IKEA's commitment to education and security.

Why we care

This new design drop is about more than just vibey design. It's a significant step towards acknowledging and catering to the integral role pets play in our homes and lives. The collection demonstrates a holistic approach to pet care, prioritizing not only the functional needs of pets but also the aesthetic desires of the people they live with.

By merging practical solutions with stylish design, IKEA is helping to foster a world where pets are considered in every aspect of home life. This commitment to pet inclusion underscores a broader societal shift towards recognizing pets as lifelong companions, deserving of the same consideration and space within our homes as humans.

You can shop the full collection in select markets here.

Lizz Caputo is the Manager of Content Strategy at Figo, animal enthusiast, and owner of a rescued senior American Bully. Her hobbies include checking out new restaurants in her area, boxing, and petting dogs of all shapes and sizes.